
new product in intesa sanpaolo bank albania
Inspired by Flexibility, Usability and AccessibilityIntesa Sanpaolo Bank Albania successfully launched its first credit card that is simple and flexible to use, while bearing contactless technology, offering clients competitive features and an affordable pricing.
Mercury
Processing Services International has created a product definition to fit in
the Intesa Sanpaolo Group product matrix, facilitated the introduction of the card
artwork with a Group look and feel, and provided support by sharing the best
practices from other markets regarding the communication of revolving
functionality.
As the new product was the first contactless card for Intesa Sanpaolo Bank Albania, the Mercury Processing Services International team provided necessary support to channel bank's business and risk appetites to the tangible description of chip behavior.

Inspired
by the product itself – the flexibility, usability and accessibility it offers
– Intesa Sanpaolo Bank Albania used a direct tone of voice to market the
product, reminding the audience of the benefits they can obtain by using the
Bank’s credit card and of the freedom it gives them in their daily lives.
The
simple message was to live every moment to the fullest and not to miss anything
that makes someone happy.
