new product in intesa sanpaolo bank albania

Inspired by Flexibility, Usability and Accessibility
MasterCard Standard Revolving Credit Card was officially introduced to the Albanian market in early April.

Intesa Sanpaolo Bank Albania successfully launched its first credit card that is simple and flexible to use, while bearing contactless technology, offering clients competitive features and an affordable pricing.

Mercury Processing Services International has created a product definition to fit in the Intesa Sanpaolo Group product matrix, facilitated the introduction of the card artwork with a Group look and feel, and provided support by sharing the best practices from other markets regarding the communication of revolving functionality.

As the new product was the first contactless card for Intesa Sanpaolo Bank Albania, the Mercury Processing Services International team provided necessary support to channel bank's business and risk appetites to the tangible description of chip behavior.

Intesa Sanpaolo Bank campaign

Inspired by the product itself – the flexibility, usability and accessibility it offers – Intesa Sanpaolo Bank Albania used a direct tone of voice to market the product, reminding the audience of the benefits they can obtain by using the Bank’s credit card and of the freedom it gives them in their daily lives.

The simple message was to live every moment to the fullest and not to miss anything that makes someone happy. 

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  • Export & Investment: The European Union is Albania’s primary trading partner. In 2015, the EU accounted for 61.7 percent of the country’s imports and received 75.3 percent of its exports. Albania’s primary trading partners are: Italy, China, Greece, Turkey, Germany, Spain, Malta, and Kosovo.
  • Payment Cards: MasterCard and Visa are widely accepted in Albania. American Express is also accepted at some locations, but to a lesser extent. The number of debit and credit cards, ATMs, and POS terminals continues to grow. Online transactions have also increased significantly in recent years.
  • Banking: The banking sector is fully private and consists of 16 banks, most of which have majority foreign shareholders. The Turkish National Commercial Bank commands a 25.2 percent market share, trailed by the Austrian Raiffeisen Bank and the Italian Intesa San Paolo Bank with 20.9 and 11.2 percent of market, respectively. 
  • Online Banking System: Online transactions in the Albanian banking system are up by 41 percent over the same quarter of 2016. The value of the online transactions within the banking system during the first three months of 2017 amounted to nearly USD 346 million, 60 percent more compared to the same period of 2016. The modernization of banking services and the increasing use of technology in Albania are helping extend remote banking services. At the end of last year, there were around 209,000 bank accounts accessible online. It is estimated that about 86% of online accounts belong to individuals.