innovation and team spirit at the olympic games

Modern Payment Options in a Modern Sports Arena

Visa has recently announced a suite of sensory branding elements – sound, animation and haptic cues (vibration) – to signify completed transactions when you pay using your Visa.

The sensory branding will debut in Visa’s global advertising campaign celebrating the Winter Olympic Games in PyeongChang, and will be available as a software development kit on the Visa Developer Platform, and through the Visa Ready program for deeper integration requirements, during 2018.

Visa International has been a Worldwide Olympic Partner since 1986 and will be the exclusive payment services sponsor and the only card accepted at the Olympic Games through 2020.

Visa has been a sponsor of the Olympic Games for more than 30 years. In addition to providing payment services to Organizing Committees and Olympic spectators, it has also developed a tradition of programs that support Olympic athletes in many countries, using the opportunity also to showcase to the global audience its innovative payment products.

In 2012 in London, Visa introduced "the future of payments" – a mobile payment application and contactless cards – while in 2016 in Rio de Janeiro, it presented two payment wearables, the Visa Payment Ring and the Pulseira Bradesco Visa bracelet, both using NFC-enabled technology.

Innovations for the PyeongChang 2018 Winter Olympic Games

For PyeongChang 2018, Visa has prepared more wearable payment devices: NFC-enabled payment gloves, commemorative stickers and Olympic pins that allow completing seamless and secure payments with a simple tap at any contactless-enabled terminal.

Inspired by the longstanding tradition of collecting commemorative pins at the Olympic Games, the four unique Olympic lapel pins feature custom PyeongChang 2018 designs to offer a payment-enabled collectable to be utilized on-site. On the other hand, the commemorative sticker, with its thin and flexible adhesive design and an embedded dual interface NFC-chip and antenna, can be attached to almost anything to make seamless payments on a moment's notice. Finally, the payment glove offers a way to pay safely and securely without getting one`s hands cold. The gloves contain a dual interface chip housed with a contactless antenna capable of completing purchases throughout official Olympic Venues and compatible readers globally.


  • Population of 43,000
  • Located 180km east of Seoul
  • The smallest city to host the Winter Olympic Games since 1994
  • Won the bid to host the Games defeating Munich and Annecy
  • The third Asian city to host the Winter Games after Sapporo in 1972 and Nagano in 1998


  • The 23rd Winter Games since the Olympic movement began
  • 13 venues located in 2 zones
  • South Korea's second Olympic Games and its first Winter Games
  • Mascots: Soohorang (Olympics) - white tiger and Bandabi (Paralympics) - Asiatic black bear


  • A total of 90 teams have qualified at least one athlete 
  • 102 events
  • 15 sports
  • 4 new disciplines in existing sports; big air snowboarding, mixed doubles curling, mass start speed skating, and mixed team alpine skiing
  • 6,500 athletes
  • 50,000 participants

Smart Solutions for the Future

As the payments industry increasingly moves to digital, new technology advances from Visa and other innovators in the industry are bringing consumers a simple and secure purchasing experience. Consumers expect ubiquity and a frictionless payment experience everywhere in the world, with the same level of security across all devices. Increasing processing power and longer battery life, smaller devices and more fashionable design, are going to contribute to wider adoption of wearables in 2018, while the future wearables are going to involve other senses as well, which makes Visa's venture into sensory branding – very sensible.