30 seconds industry news
As the year comes to an end, some companies in the industry try to close ongoing projects, but for some, the coming of the New Year means an opportunity for innovations as technology evolves. Regardless of the time of the year, all of the industry is in the center of the new digitalization trends which has resulted in many changes.
Ingenico and Natixis eye strategic merger
Ingenico has a market capitalization of €4 billion, but this year the company has seen a 30% loss in share value. Ever since the failed approach for Worldpay ahead of its UK rival’s IPO in 2015, the company has been looking for a new potential merger. This €4bn deal would, reportedly, also be very beneficial for Natixis which looks to expand beyond its home market.
Ingenico said it had received preparatory advances for a strategic transaction and had started a review of its options. This merger agreement is the latest of the many examples of consolidations in the European payments sector, with companies seeking scale to compete and take advantage of rapid changes in customer behavior.
Stripe enters physical POS game
A new player is coming to the POS terminal world – Stripe. The company is looking to expand its business beyond e-commerce payments with the launch of a new POS product for in-store payments.
The terminal is said to have 3 main components — hardware, a card reader built by BBPOS and Verifone, but also SDKs (Software Development Kit) and APIs (Application Programming Interface) for customizing checkout experiences, as well as software for managing connected devices.
The company also said that terminal only works with Chipper 2X and VeriFone P400 readers. In addition, the Stripe Terminal is EMV Levels 1, 2 and 3 pre-certified.
The company previously stated they were targeting more tech-savvy businesses and companies that want and are excited about working with APIs, which is their signature element. Its initial customers include Warby Parker and Glossier, and it’s also being used by software platforms like Mindbody, Zenoti, AtVenu and Universe.
Visa makes a signature audio chirp
In order to distinguish themselves from the millions of similar companies, Visa made a signature audio chirp to boost brand awareness.
There are many other companies that already have a distinctive sound for consumers to immediately recognize, such as the Microsoft Windows startup sound, Nokia ringtone, or the iPhone ringtone. Visa predicts that there could be about 30 billion devices loaded with its customers’ accounts in the near future.
In the trend of digitalization, where you can pay for almost anything anywhere using anything, payments are slowly becoming invisible.The company is strategically planning to boost their
brand and not to become an invisible
Knowing it won’t be able to put its logo on every new device, Visa put in extra time, or to be specific a year, to develop ways to make sound a part of the brand. The criteria for the sound was that it had to be about a second long, energetic, optimistic, and not too intrusive.
The efforts resulted in a “two-note chirp and a distinctive vibration, plus a screen animation” (Bloomberg Businessweek), all of which are triggered on various devices when a consumer pays.